How to Raise Money for your Juice Bar/ Truck or Delivery Service

How to Raise Money for your Juice Bar/ Truck or Delivery Service

How to Raise Money for your Juice Bar/ Truck or Delivery Service

Steve Prussack,Steve PrussackFounder of Juice Guru Institute
on November 13, 2020

You know that you will need funds to get your Juicing business up and running. You may have Certified Juice Therapist’s qualifications, but you still need to get the cash to establish your dream business.

For people focused on helping others in their health and wellness journey, sourcing funding for a business startup isn’t a strength we have had the opportunity to develop. In truth, the whole process can feel overwhelming – not knowing where to start.

You can go through many avenues to get startup funding, and you don’t have to choose just one route. Accessing funds from multiple sources is possible if you are organized and prepared to do the leg work.

One funding source isn’t better than any other. Your decision will have a lot to do with your risk tolerance and the different contingencies you have in place. Read on to find out some of your funding sources and how they might help.

Raising Money for Your Juicing Business

Self-Funding

This type of funding is where you invest your savings into the startup. Not everyone can do this, but remember, you don’t have to throw all of it in. You can do a partial self-fund if that is what is needed to start up your Juicing Bar.

The best part of self-funding is that you’re not required to give away any equity in the self-funded part and don’t have any loan repayments. It’s risky to put all your savings into a startup, particularly if you don’t have any experience.

Bank Financing

This funding option is the heaviest relied upon choice up until recently – the landscape is changing! It involves accessing business loans, credit cards, or lines of credit to fund your juice business startup.

You will need to show a good credit score, have your tax returns in order, and an exceptionally well thought out business plan. The banks will also require collateral.  This will usually be a house or property that you own.

The best part of a business loan is you won’t be required to hand over any business or brand equity. But, in the current climate, it is sometimes hard to access these loans. Also, the interest repayments mean you are eating away at your profit every month.

Investor financing

This funding source is where investors use professionally managed funds to invest in companies they see as potential successes. It isn’t easy to access this type of funding as a startup because they prefer more established companies already experiencing a positive financial outcome. But it’s not impossible.

This funding differs from traditional financing because it offers ownership of the business rather than repaying a loan with interest. Utilizing managed funds can have you raise the full amount of funds in one hit. However, it does mean the fund can have a big say in your operations, limiting your decision-making.

Angel Investor

A high net worth individual with surplus cash, ready to invest, are referred to as angel investors. They can work alone or within a network of multiple angel investors.

Angel investors helped fund a few of the most successful startups globally, such as Google and Alibaba. These angel investors often give business advice and are available for mentorship. But there is a cost. They usually demand up to 49% equity in the company.

Business Accelerators

This type of program is found in every major city. They are designed to accelerate your business by nurturing it through access to tools, training, and networking opportunities. They often fast track your business from concept to opening within 4-8 months. Hence the name accelerator program.

The best part of these programs is having access to mentors, business advisors, tools, and other experts, including angel investors and venture capitalist funds. These programs are very selective and extremely competitive.

Crowdsourcing

Crowdfunding offers a highly creative way to gather funds needed for startups. You can almost describe it as taking contributions, pre-orders, or guaranteed discounted prices when the product comes online. Essentially, in the juice business, you will be preselling at a small discount.

As the entrepreneur, you describe the business on your selected platform, indicating its goals, plans for profits, what funding amount is needed, and how the funds will be used. People choose to either make a donation or, more commonly, pre-purchase the product at a discounted rate.

It’s not a way you can raise vast amounts of money, but you do have creative freedom, and you can generate a community of potential customers before your business opens.

Micro investment

This funding is commonly referred to as seed investment. It’s where you access non-banking financial institutions because your traditional banking options are limited. This may be due to having a poor credit rating. It also may be due to having little or no collateral. Potentially you would be able to raise enough money for a complete startup, but you would have to do it over multiple sources. This can become complex.

Small Business Grants

Business grants are monetary funds given to a business by an organization (usually the government but not always) for a precise purpose. Startups commonly use them. These grants don’t need to be repaid. The catch is they come with restrictions. The money needs to be spent in the exact way outlined by the provider of the grant.

There are specialized programs for minority or disadvantaged groups in every state that you may access. Each state differs, but some include woman’s business grants and even veterans grants.

Establishing Relationships with Investors

Communication is an essential part of your relationship with your investors. Strong, clear, and concise communication is needed when you craft the funding agreement and full transparency in your relationship as it unfolds throughout your business journey together. It’s best to have fewer investors to decrease communication problems and be able to maintain relationships.

Also, consider your equity agreements. The investors will get a minimum of 40% in your contract. A lot of investors will ask for more. You should never go over 49% of equity; otherwise, you lose control of your brand and business.

How do you find Investors for your Juice Bar?

It would help if you talked to multiple experts in the area. Consider talking to entrepreneurs who have acquired loans or investments and what worked and didn’t work for them. They may be able to introduce you to their network.

Attend local business meet-ups and speak with the other members. They may be able to point you in the right direction of local funding sources or bank managers that are willing to hear your pitch.

To save your time and energy, consider pitching to several investors at once, rather than setting up single meetings. Pitch to 15 potential investors but only have spots for 5-8 investors. This creates a sense of urgency and action within the group.

Set up a tasting experience for local investment groups or individuals. It’s another excellent way of creating excitement around your startup.

Know what your investors are looking for. If it is purely financial gain, pitch that angle. If it’s a local philanthropic investor, speak about the potential for community enhancement.

Always think of the potential questions you will be asked by people who want to protect their money. The truth is – they are looking to put their money to work. You are essentially helping them make more money. Always answer any concerns before they are voiced. This is where your SWOT analysis will come in handy when you did your business plan.

The most important point – be professional. No-one wants to invest money in someone who is disorganized, untidy, and sloppy. People invest in people. Present yourself as someone who can run a juicing bar business and be able to do it well.

    About Steve PrussackSteve Prussack

    Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

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    Build a Brand For Your Juicing Business

    Build a Brand For Your Juicing Business

    Build a Brand For Your Juicing Business

    Steve Prussack,Steve PrussackFounder of Juice Guru Institute
    on November 13, 2020

    A business brand is essential for your juicing business. It establishes a connection with your customers, differentiates you from your competitors, and enhances your service or product value. It also allows you to define your identity, confidently promote and establish trust with your customers.

    Your brand is the way your juicing business lives in the mind of your customer.
    It’s not just the visual representation of the company in the form of your logo. It’s about how the customer feels – your visceral effect on them and how they experience your business.
    But to be successful at business branding, you must articulate what your business is about in a way that speaks to your potential and current customers.

    A good business brand will connect you with your audience. Your brand is a crucial touchpoint. A great brand will entice customers because it feels ‘right’ to them.

    Branding is your opportunity to speak with your customer through emotions. You want them to choose your product because it suits their needs and desires.

    A product or service that is well branded can encourage people to perceive there is additional value through brand promise. But the perception must match up to the actual experience; otherwise, you won’t get any repeat business.
    There are a few essential tenets that you need to address when you are creating your business brand. You must invest time and energy into establishing a brand; otherwise, it will be disjointed and fall flat.

    It’s often useful to get yourself a blank book to collate your thoughts and ideas in one place. This process takes time and can’t be done in one sitting. Keep it with you all the time, so you don’t miss any nuggets of gold.

    Here are a few of the things you need to consider when creating a stellar brand.

    Business Brand Values

    The first part of this journey is to crystalize what your brand’s values are. The brand’s values often reflect your personal values. Identify the values which are especially true to you.

    Deeply consider your juice business values. As a company, what will you value? As a Juice Guru® Certified Juice Therapist, what are your values? Health, wellbeing, empowerment, community, transparency? Are they reflecting you and your life experience?

    That isn’t the end, though.

    It’s not enough to think up some well-meaning words and display them on your wall for all to see. You have to consider how your values will relate to your customers. How are you going to show your consumers these values? What practical actions will you use to demonstrate these values through the way you conduct your business? Brainstorm ideas you will be able to implement when your business is up and running.

    What is your mission

    For your mission to work, you have to step aside and not make the mission about yourself and the good you want to do in the world. It is more than that. It’s about how you can set your business up to be the bridge that gets your customer from where they are now to their end goal.

    Let’s face it; most people interested in juicing are looking to achieve health and wellbeing on some level. They are your target market.

    Ask yourself:

    How is my business going to make my customer’s journey to ultimate health and wellbeing happen?

    It would be best to find the emotional cord that resonates with your customer to bring them through the door and keep coming back. Write it down and keep it front and center to remind you of the key driver behind the business.

    What is Unique about your Business Brand?

    This idea can be scary because not everyone likes to be different. People often balk at putting their unique attributes forward because it puts them in the firing line of criticism.

    But, being remarkable and unique is what propels people to share your business with others.

    Some ideas to get you started are – stepping forward and declaring what you believe about health and wellbeing. Or making it evident how you can help your customer uniquely achieve their goal.

    Don’t deny or ignore the distinctive way in which you serve your community. It is often this trait that keeps bringing people back through the door.

    Business Brand Personality

    How do you communicate your values? How do you talk to your customers? Your communication reflects your personality, and it goes a long way in helping to build trust.

    Your personality is conveyed through the voice of the writing at the brand touchpoints such as menus, notice boards, pamphlets, etc. It can also be expressed in the way the staff communicates and interacts with your customers.

    It’s a good idea to document the brand personality to be easily conveyed to new staff to keep the brand consistent. It will also be needed to give to designers who help formulate your brand’s other visual elements.

    Work towards establishing a consistent brand personality. When you build a cohesive, clear, and unique brand, people will trust you and are more likely to engage with your business. If there’s a cut off between the brand personality and the actual experience, customers will not return.

    Visual Aspects of your Business Brand

    The visual aspects are what most people consider to be ‘a brand.’ But the truth is, it should be your last consideration. To have a consistent and cohesive business brand, it’s best to explore all the other elements discussed to ensure you can place the brand’s values, personality, and uniqueness into its visual components. These components include:

    • Logo
    • Colour palette – primary and secondary colors
    • Fonts
    • Image filters

    If you have the previous brand attributes clear, it is easy to design your business brand’s visual aspects. And if you aren’t that way inclined, hand it off to a designer in one of the many online freelance platforms. Now that you have the brand values, business mission, personality, and uniqueness sorted, it will be easy for someone to deliver a visual representation that speaks to your customers.

    Remember, branding is the most valuable yet intangible aspect of your business. It can make or break your company.

      About Steve PrussackSteve Prussack

      Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

      Grab the ONLY juice recipe you'll ever need!

      This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".

      How to Plan Your Juicing Business Menu

      How to Plan Your Juicing Business Menu

      How to Plan Your Juicing Business Menu

      Steve Prussack,Steve PrussackFounder of Juice Guru Institute
      on November 13, 2020

      Your juicing business menu isn’t always going to be about tasting great…even though that is a significant factor. You also have to think about the cost and production efficiency, combinations, and inter-relationships of juice, storage implications, and spectrum of taste.

      There is a lot to think about when you are designing your Juicing Business Menu. So let’s dive into the practicalities you need to address.

      Cost efficiency

      You want to make sure your juices are not costing more than 30% of what you are charging. It is better to get them down to 20%. There are plenty of online calculators you can access to cost your juice, as long as you know the wholesale cost, your juicer’s yield, and the amount you will need in an individual drink.

      A great way to keep costs down is by using high-yield vegetables such as cucumbers, celery, fennel, or tomatoes as the base of your juice. These vegetables are often in abundance, cheap, and produce a lot of juice for the amount.

      If you have three to four base ingredients for your juices, it reduces wholesale costs and gives you more buying power. The larger quantity you buy, the less you pay. Having base ingredients also saves you on labor and time.

      The Spectrum of Flavours and Taste

      Make sure you offer a variety of colors and flavors. You will have various customers, and you will need to serve no sugar, all green, and bitter juices for hardcore enthusiasts. But you will also need some sweetness on the menu for the less serious juicers who are just starting on their juicing journey.

      A great way to start the experimentation process is to make your base juice then experiment with sweet, sour, roots, herbaceous and spicy tastes to suit. Focus on your customers and what they will be willing to try.

      Amount of items

      Don’t make your customers overwhelmed. They end up feeling like they should have chosen something else, and this can be off-putting. Also, when you have too many items, your inventory grows. This puts you at risk of your produce spoiling and your costs rising.

      Consider between 6-12 juices. This allows you to cater to the different types of juice drinkers – from hardcore to sweet tooths. It’s a fact that 80% of your customers will only buy 20% of your menu. Don’t waste precious food, energy, and time with an extensive menu selection.

      You can also consider making small food items or outsource the making of a few food items such as salads or wraps. This is because most people eat three times a day but only drink juice once a day. Make it easy and be the place they can pick up a healthy juice and snack to have on the go.

      Inter-relationship between all the ingredients

      The inter-relationship and combinations of fruit and vegetables are essential, and if you are a Health Coach and Certified Juice Therapist, you are a step ahead of everyone else.

      Knowing the variety of health benefits secreted away in the individual pieces of produce gives you the power to develop spectacular combinations that taste great and increase your customers’ health and well-being.

      Special Ingredients

      For variety, you can have one or two unique ingredients to introduce to your customers. This adds intrigue and exclusivity to your product. Consider natural supplements discovered to have exclusive health benefits through your studies as a Certified Juice Therapist or Health Coach. You can also put in different fruits or vegetables that aren’t used in the more traditional juices – as long as they have fantastic health benefits and enhance the taste.

      When you implement these products, you become the expert and the go-to person who knows everything about these unique ingredients. They should only take up 20% of your menu and considered an area of growth to enhance the juice.

      Production implications

      When designing your juicing business menu, you need to consider how labor-intensive the produce is to prepare. Sometimes it is worth it, but you might be able to find something with a similar taste but less labor-intensive. Make sure your menu is easy to produce, and you use base ingredients to decrease production issues.

      Naming your drinks

      Naming is super important. Keep the customer in mind – they have two primary questions. What does this juice taste like, and what are the health benefits? You can accomplish both of these questions in the name. Take your time designing the names because they can be some of your best marketing materials.

      Intelligently design a menu board

      Ensure you know where the customer is standing when they come into your shop or close to your van’s counter. Make sure the letters are large enough for most people to read the menu.

      Guide the customer in a specific direction at your shop or van. Have specials, highlight particular items, most popular section, staff favorites. If done correctly, it is a way to create controls over your inventory.

      The most important part of a menu board – ensure you can update it easily. A standard option is to use a chalkboard or stencil letters on a laminate board. There are many creative ways to do this. But make sure you can change the menu quickly, particularly if you have seasonal fluctuations in price and have to change your menu.

      Making sure you have the right menu for your juicing business is essential. Please don’t skimp on the time and detail it takes to make sure you have the right menu for your customers AND to generate a profit. Start small with fewer juices, and then you can expand as your reputation for quality juice grows.

        About Steve PrussackSteve Prussack

        Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

        Grab the ONLY juice recipe you'll ever need!

        This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".

        How to Write Your Juice Bar Business Plan

        How to Write Your Juice Bar Business Plan

        How to Write Your Juice Bar Business Plan

        Steve Prussack,Steve PrussackFounder of Juice Guru Institute
        on November 13, 2020

        Are you wanting to start a juice bar business? You should, because it’s a clear avenue to capitalize on your qualifications as a health coach and Juice Guru® Certified Juice Therapist.

        Juice bars can be easily set up and run to generate huge profits with minimal financial investment. But you need a plan to help you set goals and detail the steps on how you are going to accomplish them.

        Benefits of a Business Plan

        1. If you need to raise capital, you have something to show potential investors.
        2. It will get you clear on all aspects of setting up the business, so you won’t come across any surprises.

          Benefits of a Business Plan

          1. If you need to raise capital, you have something to show potential investors.
          2. It will get you clear on all aspects of setting up the business, so you won’t come across any surprises.

          Every good business plan starts with…an executive summary

          But in reality, the best executive summary is done last. Why? Because it is a concise overview of what type of business you are, your product, market, location and unique selling position.

          You need to have done the research for all the other sections before you create a summary of how your business is going to come to life.

          If this plan is going to be used to source funding you need to make sure it is formulated and presented in a way that motivates the reader to continue reading. To do this, you can take the reader on a journey as they step inside the store or walk up to the van.

          The most important thing to remember is that it’s not long. It’s only a summary of the elements and the detail that you will flesh out later in the plan. For a guide, it should be no more than a full page long.

          Business Description

          This section will lay out who you are, your target market, your competitive edge (Juice Guru® Certified Juice Therapist and health coach), and what product and service you are offering. Keep it to a few paragraphs and know that you will go into more details for each point you share in the sections below. You also need to explain your business model, the mode of service (in-store, deliver etc) the interior and customer experience and briefly mention the business owner or founders.

          Like the executive summary, this description is best left until you have completed the rest of the plan.

          The Business of Juice Bars

          This is where you put in a brief description of the overall Juice bar business. Don’t assume that people understand the viability of this type of business. Reference annual revenue, and the key drivers of popularity in the industry. Explain to the reader how the current industry is going to relate to the success of your juice bar business.

          Sales Plan and Strategy

          This is where you must explain the models of service of your sales in depth. These can include in-store, takeaway, online orders, catering, delivery by the store, and delivery through third-party apps.

          This is the section to mention your marketing strategy on how you are going to expose people to your product. Include marketing collaterals such as posters, flyers and brochures. You should also discuss your digital marketing strategy and the techniques you will utilize, such as website, social media and email marketing.

          Spend some time outlining any strategic partnerships you have created, such as with gyms or fitness studios. You can also discuss how you will handle your in-house promotions, the informed selling strategy and loyalty rewards program to incentivize your customers to return.

          Brand Concept

          This is where you will have creative freedom – communicating what your company values are, and how they are expressed through your business concept.

          You will need to flesh out what aspects of your brand that make your business unique. Outline the vision of your brand and what it represents. What are the values and how are you going to create that for your customers?  

          Your Competitive Advantage

          What is your competitive advantage? If you are a health coach and Juice Guru® Certified Juice Therapist, this is your time to shine. If you have done other certifications, let people know. Don’t be shy in holding back.

          If you have unique strategic partnerships with other business in the area, this is where you make sure they are documented.

          You must show people that you have advantages over other business’ in your surrounding area.

          Industry Outlook

          This is not only good for investors but need to know information before you make any concrete decisions about opening up a juice bar business. You and your investors need to know where the industry is trending.

          A lot of this information is online, the best quality information you will have to pay for.

          Consider including the juice industry revenue statistics, growth projections, demographics research with customer avatars and patterns of buying habits. You can also discuss the technology that is aiding the industry and what advances if any are on the horizon.

          Always put a predominate display of your key findings of the industry outlook in this section. Make them easy to read and relevant.

          Relevant Market

          Research the consumer market around the prospective location and break it down into neighbourhoods that surround the proposed location of the shopfront or van. Get a good indication of the demographics such as median age, median household income, male/female ratio, families with kids, unemployment rate. Anything that would impact on a juice bar revenue.

          Then detail the prospective location – either the address or local region. Explain why you chose this address including the proximity to local wellness centers or gyms. Anything that would indicate why this is a good area for a juice bar business. For added emphasis you can add some photos of the area and the potential assets of why the market is ripe for your type of business.

          Competitive Environment

          This is the area where you need to clearly outline any direct or indirect competitors.

          Direct competitors are considered to be within a two-mile radius and have a similar concept to your store. These would be other juice or smoothie businesses, acai bowl stores or juice vans. Include their name, what they sell, how long they have been in business, the average price point for their main product that is similar to your prospective business.

          You should also include the indirect competitors within a two-mile radius of the proposed location. These are the businesses selling similar products as a part of their menus, such as cafes, coffee shops or other health food places. Include their name, what they sell, how long they have been in business and the average price point for their main item that is most similar to your business concept.

          It is also good to show your key findings of this section and summarize it down into two or three bullet points.

          Relevant Business Demographics

          You should outline the yoga, Pilates, CrossFit and other fitness studios in the area. Detail the names and demographics they are focused towards. This will reveal your target market and prospective customers – namely health-conscious and active people with disposable income who are seeking fresh, healthy options to eat and drink. The longer the list of these types of businesses the better.

          SWOT Analysis

          This can be done as a bullet point list.

          • Strengths – outline the strengths of your business. Consider factors such as your unique concept, the location, business experience or qualifications.
          • Weaknesses – outline the weaknesses you foresee. This shows that you are thinking ahead. You can plan for these instead of being blind to them.
          • Opportunities – show that you are considering the opportunities in the area in how your company can grow.
          • Threats – what are the potential threats that can hinder your business success.

          It’s important to share all these factors with potential investors up front. They will ask the questions anyway. You can get ahead of the game and show that you have thought these issues through and aiming for long term business success.

          Management and Personnel

          You should always have a biography of the owner or founders. Detail relevant personal information. What is your history and your vision for the business? Then drill down on your educational and professional background and how your skills can be transferred to the management of this business.

          Then delegate the roles and responsibilities of the future hires from management through to kitchen, clean and front of house crew team members. Indicate the experience requirements if needed, characteristics, the role description and key responsibilities.

          Financial Assumptions

          Make sure you put in the key financial assumptions of the juice bar business. This should show start up costs of the storefront lease or van costs, build out costs, licenses and permits, utilities deposit, equipment, menu creation, labor training, inventory, signage, marketing etc.

          Next, outline your payroll expenses and production costs.

          Finally, give a breakdown of how many customers are going to have to come through the door and purchase to make your assumptions break even and profitable.

          Financial Projections

          Be conservative here. Know where your breakeven point is going to be and how long it is going to take to get there. What is your year-end net profit going to look like? Give a month by month projection for the first year. You should also indicate any financial projections into the next year, two years and beyond.

          Milestone Schedule

          This is a timeline of when the major steps that have to take place to launch your business. It will include the schedule for raising funds, organising the lease, getting the relevant licenses, to the grand opening date.

          Remember, you can find many templates on the internet that give you a base to work with and set out the information in a professional and easy to read manner. Utilise them. You don’t have to reinvent the wheel.

          About Steve PrussackSteve Prussack

          Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

          Grab the ONLY juice recipe you'll ever need!

          This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".

          How to Start a Home Juice Business

          How to Start a Home Juice Business

          How to Start a Home Juice Business

          Steve Prussack,Steve PrussackFounder of Juice Guru Institute
          on October 22, 2020
          You might be surprised to find out that all you need to start a home juice business is a commercial juicer, a decent sized kitchen and social media presence or website………..and a little bit of emotional tenacity to work outside your comfort zone. But that’s the secret ingredient to all successful businesses.

          But let’s start from the beginning.

          As with any home business, the key to success is planning and having the right strategy. You want to ensure that you are prepared to squeeze the maximum profit from every piece of fruit and vegetable you throw in that juicer.

          Before we go through the things you will need to start up your home juice business, there’s one thing to remember. It’s up to you to find out what the regulations are around home businesses. If you get big, you may have the FDA on your doorstep asking you to move to a commercial kitchen at some point. But if you get THAT big, that’s something you can afford.

          Essentials to Start Your Own Home Juice Business

           

          • The Perfect Recipes

          All you need is a handful of recipes that are tried and tested by your friends and family. You must focus on getting the balance between sweet and sour precisely right.  We include hundreds to choose from in our Juice Guru Certification Program.

          A core menu of 6-8 recipes is enough. You’ll want to produce a few straightforward juices, along with a few that have novel sounding names – the hairy hangover cure!

          This number of options gives you plenty to promote a full juice cleanse package. However, not so many ingredients that you find it challenging to manage your menu and your overheads. Also, consider having 1-2 wellness shots or nutritional supplement add-ons to increase options.

           

          • Calculate the Cost of Ingredients

          The idea of starting a juice business isn’t only to have delicious recipes. It needs to make you money. That means keeping your ingredients cost down around the 25% mark of the final price to be profitable.

          The additional costs you need to consider are packaging. That can add another 5-15% on top, making the total costs of goods to 40%. When running a home juice business, you must keep your cost of goods between 30-40% to make it profitable.

           

          • The Right Commercial Juicer

          Your equipment is going to be the most significant investment in this business. But you can’t skimp on your commercial juicer. Purchasing a juicer that isn’t rated as commercial (which means can run continuously), you take the risk of spending more on multiple machines, repairs, replacement parts and labor costs. Not to mention the frustration and costs of downtime.

          What you need to consider when buying a juicer:

            1. It needs to be genuine.
            2. It’s NSF certified. The regulations in the US stipulate all commercial food and beverages must be produced on foodservice equipment that is NSF certified.
            3. It can expand with your business. When you invest in a great machine, ask the question whether it will be able to grow with your home juice business.
          • Other Essential Equipment

          Portion scale – this is a digital kitchen scale that is used to weigh ingredients for recipes.

          Quality Containers – using a set of quality products to store juice, produce, and other things are essential.

          An exceptional knife – A razor-sharp knife to quickly chop produce and peel citrus makes a world of difference. A good 6-8 inch knife will be sufficient.

          Cutting boards and other small homewares – These include large metal spoons, a few strainers, and measuring cups and spoons. They’ll make life easier and less messy.

           

          • Getting Orders

          You will need a way to take orders and the most efficient way to do this is through an online store. With Facebook Shops coming on board, you may be able to set this up as well for free.

          You can’t make an impact without excellent content. Think about getting a food photographer to capture your juices. It’s well worth the investment and will whip up sales. You can also hire someone to do the written content to educate your customers on the benefits of drinking fresh juice.

           

          • Schedule the Production

          It would be best if you worked out a production schedule before you go live. Home juice business aren’t able to stock juice due to quality concerns. They prefer to take orders and produce the product on a regular schedule. An example of this would be:

          Orders placed Mon-Wed and have the juice distributed on Thursday.

          Orders placed on Thur–Sun and have the juice distributed on Monday.

          Producing a schedule lets you map out your production. This decreases the risk of waste and overheads from incorrectly estimating product requirements.

             

            • The Right Bottles and Packaging

            Glass bottles are desired by the community – both for the environment and aesthetics. Most companies now use a smaller bottle size (12oz) due to the lower price point, and many people prefer not to drink a larger juice.

             

            • Delivery/Pick up Options

            If you plan to open your business in a dense urban area, make sure you are clear about your delivery boundaries on your sales page when people are ordering. Otherwise you will run the risk of having to find a full-time delivery driver. If you live rurally, consider organising with the local general store for your customers to pick up their juice on scheduled days.

            Starting a home juice business can be the scariest but the most satisfying thing you do in your life.

            It’s a challenging decision to make, but at Juice Guru, we have your back. Become a Certified Juice Therapist, and we can give you the tools to go out and do what is tugging at your heart. To be your own boss and have control of your destiny in the health and wellness industry.

              About Steve PrussackSteve Prussack

              Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

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