You're a Wellness Expert, Not a Coach. (Yet.)
Learn the missing skills that transform great advice into life-changing results—and build the thriving coaching practice you’ve always wanted.
AS FEATURED IN:
While Holistic Coaching Mastery is brand new, here's what students say about Steve Prussack's teaching style, transformational programs, and the Juice Guru Institute community:
WHY COACHING MATTERS
You’re watching it happen again.
Another client sits across from you, nodding enthusiastically as you share your carefully crafted recommendations. Their eyes light up. They tell you how much they appreciate your guidance. They promise—they really promise this time—that they’ll implement everything.
Two weeks later? The juicer sits untouched on the counter. The supplements remain unopened. The lifestyle changes you mapped out together have evaporated like morning dew.
And you’re left wondering: What am I doing wrong?
Here’s the truth that might sting a little, but needs to be said:
You’re not doing anything wrong.
The problem isn’t your knowledge. It’s not your passion. It’s not even your clients’ desire to change.
The problem is that somewhere along the way, the wellness industry convinced us that being an expert in holistic health automatically makes us effective coaches.
It doesn’t.
The Uncomfortable Reality
Right now, there’s a crowded marketplace out there. It’s full of “health experts” pushing MLM shakes, fad diets, and workout programs with zero scientific backing. They’re loud. They’re everywhere. And worst of all? They’re capturing the attention of the very people you know you could help.
You have the REAL knowledge. The time-tested wisdom. The therapeutic protocols that actually work.
But knowledge without implementation is just information gathering dust.
And that’s where coaching comes in.
The Missing Piece
Think about the last client who didn’t follow through. Were they lazy? Unmotivated? Lacking willpower?
No.
They were missing something far more fundamental: someone who knew how to guide them through the invisible barriers that stop change before it starts.
Someone who understood that transformation isn’t about giving better advice—it’s about facilitating a process that helps people overcome resistance, build new habits, and take ownership of their own healing journey.
Someone who mastered both the science of wellness and the art of coaching.
That someone could be you.
And I’m going to show you exactly how.
HOLISTIC COACHING MASTERY
For over a decade, I had the privilege of working alongside the late Jay Kordich—the original Juiceman—to build the Juice Guru Method™. We’ve certified thousands of juice therapists. We’ve watched them open juice bars, write bestselling books, and transform lives through the healing power of therapeutic juicing.
But along the way, I noticed something troubling.
Many of our most knowledgeable graduates—people with deep expertise in juice therapy and holistic wellness—were struggling with the same challenge you’re facing right now:
Their clients weren’t implementing what they taught.
They’d spend hours crafting the perfect juice protocol. They’d explain the science. They’d share success stories. They’d do everything right from an expert standpoint.
And still, their clients would fall off track.
Why?
Because giving expert advice and facilitating lasting change are two completely different skill sets.
And nobody was teaching wellness professionals how to bridge that gap.
So I decided to create the program I wish had existed when I started my journey. A program that takes everything I’ve learned from coaching thousands of clients and distills it into a proven framework that any holistic health professional can master.
This isn’t just another certification program. This is the missing piece that turns your expertise into transformation.
And as my birthday gift to you—and to the movement we’re building together—I’m offering founding member access at a price that will never be available again.
But before we get to that, let me show you exactly what’s possible when you master the art of coaching.
Is This You?
Despite your deep expertise in wellness, do you find yourself:
- Frustrated that clients don't implement your recommendations, even though you know they'd work if they just followed through.
- Giving great advice, but not seeing real change
- Educating instead of guiding clients toward transformation
- Running sessions that feel more like consultations than impactful coaching
- Unsure how to structure coaching sessions for deep, meaningful results
Undercharging for your services because you don’t feel confident enough in your coaching abilities to command premium rates.
If you’re nodding your head right now, you’re not alone.
The truth is this: Being an expert in holistic health doesn’t automatically make you an effective coach.
You need a different set of skills. A proven framework. A systematic approach to facilitating change.
That’s exactly what Holistic Coaching Mastery teaches you.
Imagine If You Could...
What would it look like if, starting eight weeks from now, you could:
- Effortlessly structure coaching sessions that guide clients from stuck to unstoppable—using a proven 6-step framework that works every single time.
- Help clients break through their biggest obstacles with confidence, using high-mileage questions that spark genuine breakthroughs instead of surface-level insights.
- Lead conversations that create real transformation—not just information transfer—so your clients actually implement what you teach them.
- Move beyond giving advice to facilitating deep, sustainable change that your clients own and maintain long after your work together ends.
- Empower clients to take ownership of their health journey, so they stop depending on you for answers and start trusting themselves to make powerful choices.
- Build long-term coaching relationships that drive lifelong results (and recurring revenue) instead of one-off consultations that lead nowhere.
- Use proven frameworks and tools that guide clients from information to transformation—without having to reinvent the wheel every session.
- Command premium rates with confidence, knowing you're delivering extraordinary value that creates measurable, lasting results.
This Can Be Your Reality!
Holistic Coaching Mastery
The hands-on, 8-week program that transforms holistic health experts into masterful coaches
This isn’t another course about wellness education. You already know the science. You already understand the protocols.
This is about mastering the coaching skills that turn your expertise into client transformation.
By the end of this program, you’ll go from expert advisor to masterful health coach—someone who doesn’t just share knowledge, but facilitates lasting change with confidence and impact.
You’ll Discover How To…
- Lead powerful discovery sessions that uncover your clients' true motivations, hidden roadblocks, and the real reasons they haven't changed yet.
- Ask transformative questions that spark genuine breakthroughs—the kind that shift perspective, dissolve resistance, and create momentum.
- Overcome client resistance with proven techniques from motivational interviewing and the Transtheoretical Model of Change.
- Blend coaching with wellness expertise seamlessly, so you know exactly when to educate and when to coach for maximum impact.
- Structure effective coaching programs from the first discovery call to the final celebration session—with done-for-you templates and scripts.
- Gain unshakeable confidence in your coaching conversations, so you can guide clients through any challenge without second-guessing yourself.
And the best part?
You’ll practice these skills in a safe, supportive environment with live coaching labs, expert feedback, and a dedicated practice partner—so you can apply them with confidence from day one.
The Three Pillars of Coaching Mastery
This program is built on three foundational pillars that work together to transform you from expert to master coach:
PILLAR #1
THE COACHING MINDSET
Shift from expert advisor to skilled coach—without losing your authority
The first transformation happens in how you think about your role. You’ll learn:
- The critical difference between the Expert Mindset and the Coach Mindset—and why this distinction changes everything about how your clients respond to you.
- How to create a safe space where clients feel empowered to change, rather than dependent on your expertise.
- The art of balancing teaching with guiding self-discovery, so you can share your knowledge without creating passive clients who wait for you to tell them what to do.
- The three foundational mindset shifts every successful coach must make—and how to embody them in every interaction.
PILLAR #2
ESSENTIAL COACHING SKILLS & STRUCTURE
Master the tools and frameworks that create breakthrough results
This is where theory meets practice. You’ll gain:
- The 6-step session agenda that structures every coaching conversation for maximum impact—from the welcome to the final affirmation.
- High-mileage questions that uncover what's really holding clients back (hint: it's never what they say in the first five minutes).
- Active listening techniques that help you hear what clients aren't saying—and reflect it back in ways that create instant clarity.
- Accountability systems that clients actually follow (because you'll understand the psychology of commitment and how to leverage it ethically).
- The 25/75 rule that tells you exactly when to educate and when to coach—so you never waste session time on the wrong approach.
PILLAR #3
REAL-WORLD COACHING PRACTICE
- Starting in Week 2, you'll participate in weekly Skills Labs held via Zoom, where you'll practice coaching with real people in a supportive environment.
- You'll receive expert feedback on your coaching technique, so you can refine your skills and build confidence quickly.
- You'll work with a dedicated practice partner throughout the program, giving you consistent opportunities to apply what you're learning.
- By the end of the program, you'll have coached multiple practice clients and received detailed feedback—so you're ready to work with paying clients immediately.
PLUS, JOIN A SUPPORTIVE COMMUNITY OF LIKE-MINDED PROFESSIONALS
- Connect with peers who understand both holistic health and coaching—people who speak your language and share your values.
- Share challenges, breakthroughs, and wins in a growth-focused space where vulnerability is celebrated and support is abundant.
- Learn together, celebrate successes, and stay motivated as part of a community that uplifts, inspires, and grows with you.
This isn’t just a course you take alone. This is a tribe you belong to.
You’re becoming a torch-lighter in the Juice Revolution—part of a legacy that’s changing the world one client at a time.
Earn Your Holistic Health Coach Certification & Elevate Your Impact
Unlock the next level of your career with a credential that sets you apart
When you complete Holistic Coaching Mastery, you’ll earn your Holistic Health Coach Certification—a credential that:
- Gives you instant credibility and positions you as a trusted expert in a crowded marketplace.
- Expands your expertise beyond juice therapy (or whatever your specialty is) to holistic coaching mastery—making you more valuable and versatile.
- Allows you to confidently guide clients through lasting health transformations using proven coaching techniques and strategies.
- Strengthens your coaching practice with frameworks, tools, and methods that create measurable results.
100% Confidence Guarantee
I’m so confident in the power of this program that I’m making you this promise:
Follow the steps in the program. Apply the methods. Practice the skills.
If you complete all the modules, attend the weekly skills labs, work with your practice partner, participate in the community, and submit at least one coaching session for feedback—and you still don’t feel significantly more confident in your coaching abilities—simply email support@juiceguru.com for a full refund.
No questions asked. No hard feelings.
I’m taking all the risk here because I’ve seen these methods work for thousands of wellness professionals. I know they’ll work for you too.
But you have to do the work.
Fair?
Your Path to Coaching Mastery: How It Works:
- Step 1: Coaching Mindset Mastery
Week 1
Shift from expert to skilled coach. Understand the critical difference between the Expert Mindset and the Coach Mindset. Learn the three foundational mindset shifts. Discover the power of the Coach Approach and what it means to be a “wellness ally” instead of the authority figure.
- Step 2: Essential Coaching Skills & Structure
Weeks 2-6
Master the 6-step session agenda that creates breakthroughs. Learn active listening, powerful reflecting, and how to ask high-mileage questions that spark transformation. Understand your scope of practice and when to refer out. Practice coaching in live Skills Labs every week with expert feedback.
- Step 3: Real-World Coaching Practice
Ongoing throughout the program
Practice coaching with your dedicated partner. Receive personalized feedback on your technique. Refine your skills in a safe, supportive environment. Build confidence through repetition and expert guidance.
- Step 4: Foundation & Ongoing Sessions
Weeks 3-7
Learn how to structure your complete coaching program from the first session to the last. Master the art of assessments, values work, visioning, and goal-setting. Understand how to create accountability systems that work.
- Step 5: Mindful Completion & Growth
Week 8
Bring your coaching relationships to a mindful close. Learn how to ask for testimonials and referrals. Understand how to build a thriving practice with long-term sustainability.
By the end of Week 8, you’ll be fully prepared and confident to coach paying clients.
Each week, you’ll practice coaching, receive real-time feedback, and refine your skills. This isn’t theory. This is hands-on mastery.
Your Earning Potential as a Certified Holistic Coach
Let’s talk about what this certification can mean for your income.
You invested over $4,000 in your Juice Therapy certification. That gave you the expertise. But it didn’t give you the coaching skills.
And coaching skills are what turn your certification into a thriving practice with real income.
Here’s what I mean:
Without Coaching Skills:
• Teaching classes: $50-200 per person, one-time
• Selling products: Low margins, one-time sales
• Creating content: Hard to monetize
• Average income: $500-2,000/month
With Coaching Skills:
• One-on-one coaching: $500-1,000/month per client (recurring)
• Group programs: $4,000/month recurring
• Workshops: $7,455 per workshop
• Retreats: $15,000-30,000 per retreat
• Realistic income: $5,000-15,000/month
Same expertise. Different skills. Different income.
Let Me Show You the Math:
One-on-One Coaching:
• 10 clients × $500/month = $5,000/month ($60,000/year)
• 15 clients × $750/month = $11,250/month ($135,000/year)
Group Coaching:
• 20 people × $200/month = $4,000/month ($48,000/year)
• Run 2 groups = $8,000/month ($96,000/year)
Workshops:
• 15 people × $497 = $7,455 per workshop
• 4 workshops per year = $29,820
Retreats:
• 10 people × $2,000 = $20,000 per retreat
This isn’t theory. This is what’s possible when you have the skills.
And that’s what Holistic Coaching Mastery teaches you—the coaching skills that make this kind of income realistic.
And this doesn’t include:
• Speaking engagements
• Corporate wellness programs
• Online courses and digital products
• Affiliate partnerships
• Book deals
The coaches who master their craft don’t just make a living. They build thriving, profitable businesses that give them freedom, flexibility, and the deep satisfaction of changing lives.
The question isn’t whether you can earn back your investment.
The question is: how quickly do you want to start?
Will This Work for You?
You already have the knowledge—the challenge is getting clients to implement what you teach.
That’s where this program comes in. In just 8 weeks, you’ll master the coaching skills that turn knowledge into transformation.
- Structure coaching sessions that create lasting behavior change—using a proven framework that works every time.
- Know when to educate and when to coach for maximum impact—so you're never wasting session time on the wrong approach.
- Help clients break through resistance and self-sabotage—using techniques from motivational interviewing and the Stages of Change model.
- Create accountability systems that clients actually follow—because you'll understand the psychology of commitment.
- Facilitate deep, lasting behavior change with confidence—so your clients achieve the results you both know are possible.
By combining your wellness expertise with powerful coaching techniques, you’ll help clients achieve life-changing results—and elevate your success as a health coach.
Picture this...
Six months from now, you wake up excited for your coaching sessions.
- You confidently guide clients toward real change—not just information transfer, but genuine transformation.
- Your coaching sessions flow effortlessly—you know exactly what to say, when to say it, and how to navigate any challenge that comes up.
- Your clients achieve lasting transformation—they're not just following your advice for a few weeks; they're creating sustainable habits that last.
- You're recognized as a leader in the wellness industry—not just for what you know, but for your ability to facilitate change.
What becomes possible when you master both the science of wellness and the art of coaching?
Let’s find out together.
“I’ve helped thousands of wellness entrepreneurs master both the art of juicing and the skills needed to become impactful coaches.”
– Steve Prussack, Founder of Juice Guru Institute
About Steve Prussack: Your Guide on This Journey
When I began my journey, I had the privilege of partnering with Jay Kordich, the original Juiceman—a true pioneer in juicing.
Over the years, I’ve refined the Juice Guru Method®, a system that has transformed thousands of lives and helped wellness professionals build thriving businesses. This journey has allowed me to:
- Build multiple thriving wellness businesses centered on juicing and coaching
- Coach thousands of clients to deep transformation through the Juice Guru Method® and proven coaching techniques.
- Author bestselling books, including Juice Guru: Transform Your Life by Adding One Juice a Day
- Get featured in major media, including NBC, FOX, USA Today, CBS, and Jimmy Kimmel.
- Certify thousands of Juice Therapists who are now leading the wellness revolution around the world.
But here’s what matters most to me.
My mission is to help you turn your passion for wellness into a career that changes lives.
I’ve seen too many talented, knowledgeable wellness professionals struggle because they lacked the coaching skills to help clients actually implement their recommendations.
That’s why I created Holistic Coaching Mastery—to give you the missing piece that transforms expertise into impact.
This program represents everything I’ve learned from coaching thousands of clients, building multiple successful businesses, and training wellness professionals for over a decade.
I’m not just teaching theory. I’m sharing the exact frameworks, techniques, and strategies that have created real results for real people.
And I’m inviting you to join me on this journey.
Are You Ready to Take the Next Step?
The world needs more skilled, heart-centered health coaches.
Not more people giving advice that gets ignored.
Not more “experts” pushing fad diets and empty promises.
More coaches who know how to facilitate real, lasting transformation.
With the Holistic Coaching Mastery program, you’ll gain the tools, confidence, and certification to make a real impact.
You’ll master both the science of wellness and the art of coaching.
You’ll join a movement of torch-lighters who are changing the world one client at a time.
And you’ll do it all in just 8 weeks.
The question is: are you ready?
Why Trust Juice Guru Institute?
Proven Track Record
Juice Guru Institute has empowered thousands of wellness professionals to build thriving coaching businesses with real-world success strategies. Our students have opened juice bars, written bestselling books, been featured in major media, and transformed countless lives.
Industry Recognition
We’re globally recognized and backed by top wellness leaders. Our certifications set you apart as an expert in a crowded marketplace. We’re the ONLY program dedicated to spreading the healing power of juice worldwide—and now we’re bringing that same level of excellence to coaching education.
Business & Marketing Mastery
You don’t just get coaching skills. You get done-for-you tools, blueprints, templates, and mentorship to launch and grow your holistic coaching practice. We’ve been where you are, and we know what it takes to succeed.
Global Impact & Community
You’re joining a movement dedicated to elevating holistic health worldwide. You’re not just getting a certification—you’re becoming part of a legacy that’s changing the world one juice, one client, one transformation at a time.
Bonus Resources to Fast-Track Your Growth
When you enroll in Holistic Coaching Mastery today, you’ll also receive these transformational bonuses:
BONUS #1
8 Complex Coaching Guides
Value: $397
Eight comprehensive guides showing you exactly how to handle common coaching scenarios while maintaining your role as a holistic health expert. Learn how to navigate difficult conversations, work with resistant clients, and coach around complex health issues—all while staying within your scope of practice.
BONUS #2
13 Customizable Canva Guides
Value: $197
Ready-to-use templates for shifting your communication style from prescriptive to collaborative while maintaining your authority as a wellness expert. These done-for-you tools save you hours of work and help you implement what you learn immediately.
BONUS #3
The Ultimate Group Coaching Guide
Value: $297
Learn how to structure group coaching programs that blend your holistic health expertise with effective coaching methods for maximum client transformation. Group coaching is one of the most profitable and impactful ways to serve—and this guide shows you exactly how to do it.
BONUS #4
Expert Coaching Feedback from Steve Prussack
Total Bonus Value: $1,088
Let's recap what you're getting:
Complete coaching skills training customized for Holistic Health Practitioners (Value $2500)
Weekly live skills labs with coaching practice and expert feedback (Value $3800)
Private community of Holistic Health professionals learning to coach (Value $1200)
Certification as a Holistic Health Coach Upon Successful Completion of Program (Value Priceless)
Bonus #1 – 8 Complex Coaching Guides (Value $397)
Bonus #2 – 13 Customizable Canvas Guides (Value $197)
Bonus #3 – The Ulitimate Group Coaching Guide(Value $297)
Bonus #4 – Expert Coaching Feedback (Value $197)
TOTAL VALUE $8,588
REGULAR TUITION $2997
WEBINAR SPECIAL $997
One-Time Payment
$997
3 PAYMENTS OF
$375
Still on the Fence?
I get it. Making an investment in your future is a big decision. If you’re feeling unsure, you’re not alone. Here are some of the most common concerns I hear—and why this program might be the perfect fit for you, right now.
“How Fast Can I Earn Back My Investment?”
If your certification investment is $1997 (Founder’s Tuition), you could earn it back with just:
- 10 clients at $150 per session
- One small group coaching program
- Two high-ticket clients in your first 3 months
Most of our students earn back their investment within the first 30-60 days of working with paying clients.
Your success is in your hands—this program gives you the framework, tools, and business strategy to reach your income goals faster than going it alone.
“I don’t have time.”
We designed this program specifically for busy professionals who are balancing work, family, and life responsibilities.
That’s why:
Think about it—if not now, when? The time will pass anyway, so why not use it to build your dream business?
“I’m not ready.”
The truth is, no one ever feels 100% ready before taking the next step.
But here’s what I’ve seen:
Our most successful graduates didn’t wait until they “felt ready” — they started, learned, and built confidence along the way. You can too!
“It’s too expensive.”
I completely understand that investing in your education and business is a big decision.
But here’s why it’s worth it:
• Return on Investment: Just a few paying clients will cover your entire tuition—everything after that is pure profit.
• More than just a course: You’re getting a complete business blueprint, mentorship, live coaching practice, expert feedback, and a community to support your success.
• Flexible Payment Plans Available: We offer 3 payments of $527 so you can get started without financial stress.
Ask yourself: Is the cost of staying stuck greater than the cost of investing in your future?
“What if I’m already certified in juice therapy—why do I need coaching skills?”
This is one of the most common questions I get from our Juice Guru community.
Here’s the truth: While your juice therapy expertise is valuable, coaching skills are what help clients actually implement your recommendations and create lasting change.
This program teaches you how to move beyond giving expert advice to facilitating real transformation.
You’ll learn:
• When to be the expert and when to be the coach
• How to blend your juice therapy knowledge with coaching techniques
• How to help clients overcome barriers to change
• How to create accountability systems that work
You won’t lose your authority. You’ll enhance it.
PUT IN THE WORK. TRANSFORM YOUR PRACTICE.
100% Satisfaction Guarantee
I’m confident that if you follow the program and practice the coaching skills taught in Health Coaching Mastery, you’ll transform your ability to create client results.
But here’s the deal: becoming a skilled coach requires practice and implementation.
That’s why I offer a full money-back guarantee, provided you:
• Complete all modules and watch the coaching demonstrations
• Attend the weekly skills labs
• Practice with your coaching buddy
• Participate in our online community discussions
• Submit at least one coaching session for feedback
If you do all of this and still don’t feel more confident in your coaching abilities, simply email support@juiceguru.com for a full refund.
This program is for Wellness Professionals who are committed to mastering coaching skills
FREQUENTLY ASKED
QUESTIONS
While your juice therapy expertise is valuable, coaching skills are what help clients actually implement your recommendations and create lasting change. This program teaches you how to move beyond giving expert advice to facilitating real transformation.
No – this program assumes you’re already an expert in juice therapy or another area of holistic health. The Juice Guru Certification teaches about juice therapy for human nutrition. Instead, it focuses entirely on teaching you the coaching skills needed to help clients implement your existing knowledge more effectively.
Consultations focus on sharing your expertise and giving recommendations. Coaching helps clients overcome their barriers to change, create new habits, and actually implement those recommendations. This program teaches you both when to be the expert and when to be the coach.
Not at all! You’ll learn how to blend your holistic health or juice therapy expertise with coaching skills in a way that enhances your authority and effectiveness. Clients will value both your knowledge and your ability to help them implement it.
You’ll begin practicing coaching skills in week 1, and many students start incorporating them into their client sessions right away. By the end of the 8 weeks, you’ll have a complete coaching toolkit to use with clients.
Our program is designed to fit into busy schedules, with flexible modules you can complete at your own pace. Plan for approximately 2-3 hours per week for module content, plus 90 minutes for the weekly live Skills Lab.
By adding coaching skills to your juice therapy expertise, you can create more comprehensive programs, achieve better client results, and command higher rates. Many graduates increase their fees because they’re delivering more value.
While we highly recommend attending live for the practice and feedback, all Skills Labs are recorded and available for replay. However, to get the most out of the program, plan to attend as many live sessions as possible.
No! This program is designed for any holistic health professional—whether you’re a juice therapist, health coach, nutritionist, wellness practitioner, or any other wellness professional who wants to master coaching skills.
The first cohort begins Wednesday, October 29th and the first live Skills Lab will be held in Week 2.
Yes! You’ll have lifetime access to the course materials and the private community. You’ll also be invited to join our alumni network and ongoing professional development opportunities.
READY TO TRANSFORM
YOUR BUSINESS?
Holistic Coaching Mastery will only be available one time a year, and spaces are limited to ensure everyone gets adequate practice time and feedback. Our Founders Group will cap at 18 members.
✓ Join a movement of wellness professionals elevating the industry
✓ Earn your Holistic Health Coach Certification
✓ Build a thriving coaching practice with confidence and impact
REGULAR TUITION $2997
WEBINAR SPECIAL $997
One-time payment
$997
3 PAYMENTS OF
$375
Help your clients implement your holistic health protocols with confidence.
Gain the coaching skills you need to create lasting transformation.
Join the movement. Become a torch-lighter.
Let’s begin.
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