How to Start a Home Juice Business

How to Start a Home Juice Business

How to Start a Home Juice Business

Steve Prussack, Founder of Juice Guru Institute
on October 10, 2020
You might be surprised to find out that all you need to start a home juice business is a commercial juicer, a decent sized kitchen and social media presence or website………..and a little bit of emotional tenacity to work outside your comfort zone. But that’s the secret ingredient to all successful businesses.

But let’s start from the beginning.

As with any home business, the key to success is planning and having the right strategy. You want to ensure that you are prepared to squeeze the maximum profit from every piece of fruit and vegetable you throw in that juicer.

Before we go through the things you will need to start up your home juice business, there’s one thing to remember. It’s up to you to find out what the regulations are around home businesses. If you get big, you may have the FDA on your doorstep asking you to move to a commercial kitchen at some point. But if you get THAT big, that’s something you can afford.

Essentials to Start Your Own Home Juice Business

 

  • The Perfect Recipes

All you need is a handful of recipes that are tried and tested by your friends and family. You must focus on getting the balance between sweet and sour precisely right.  We include hundreds to choose from in our Juice Guru Certification Program.

A core menu of 6-8 recipes is enough. You’ll want to produce a few straightforward juices, along with a few that have novel sounding names – the hairy hangover cure!

This number of options gives you plenty to promote a full juice cleanse package. However, not so many ingredients that you find it challenging to manage your menu and your overheads. Also, consider having 1-2 wellness shots or nutritional supplement add-ons to increase options.

 

  • Calculate the Cost of Ingredients

The idea of starting a juice business isn’t only to have delicious recipes. It needs to make you money. That means keeping your ingredients cost down around the 25% mark of the final price to be profitable.

The additional costs you need to consider are packaging. That can add another 5-15% on top, making the total costs of goods to 40%. When running a home juice business, you must keep your cost of goods between 30-40% to make it profitable.

 

  • The Right Commercial Juicer

Your equipment is going to be the most significant investment in this business. But you can’t skimp on your commercial juicer. Purchasing a juicer that isn’t rated as commercial (which means can run continuously), you take the risk of spending more on multiple machines, repairs, replacement parts and labor costs. Not to mention the frustration and costs of downtime.

What you need to consider when buying a juicer:

    1. It needs to be genuine.
    2. It’s NSF certified. The regulations in the US stipulate all commercial food and beverages must be produced on foodservice equipment that is NSF certified.
    3. It can expand with your business. When you invest in a great machine, ask the question whether it will be able to grow with your home juice business.
  • Other Essential Equipment

Portion scale – this is a digital kitchen scale that is used to weigh ingredients for recipes.

Quality Containers – using a set of quality products to store juice, produce, and other things are essential.

An exceptional knife – A razor-sharp knife to quickly chop produce and peel citrus makes a world of difference. A good 6-8 inch knife will be sufficient.

Cutting boards and other small homewares – These include large metal spoons, a few strainers, and measuring cups and spoons. They’ll make life easier and less messy.

 

  • Getting Orders

You will need a way to take orders and the most efficient way to do this is through an online store. With Facebook Shops coming on board, you may be able to set this up as well for free.

You can’t make an impact without excellent content. Think about getting a food photographer to capture your juices. It’s well worth the investment and will whip up sales. You can also hire someone to do the written content to educate your customers on the benefits of drinking fresh juice.

 

  • Schedule the Production

It would be best if you worked out a production schedule before you go live. Home juice business aren’t able to stock juice due to quality concerns. They prefer to take orders and produce the product on a regular schedule. An example of this would be:

Orders placed Mon-Wed and have the juice distributed on Thursday.

Orders placed on Thur–Sun and have the juice distributed on Monday.

Producing a schedule lets you map out your production. This decreases the risk of waste and overheads from incorrectly estimating product requirements.

     

    • The Right Bottles and Packaging

    Glass bottles are desired by the community – both for the environment and aesthetics. Most companies now use a smaller bottle size (12oz) due to the lower price point, and many people prefer not to drink a larger juice.

     

    • Delivery/Pick up Options

    If you plan to open your business in a dense urban area, make sure you are clear about your delivery boundaries on your sales page when people are ordering. Otherwise you will run the risk of having to find a full-time delivery driver. If you live rurally, consider organising with the local general store for your customers to pick up their juice on scheduled days.

    Starting a home juice business can be the scariest but the most satisfying thing you do in your life.

    It’s a challenging decision to make, but at Juice Guru, we have your back. Become a Certified Juice Therapist, and we can give you the tools to go out and do what is tugging at your heart. To be your own boss and have control of your destiny in the health and wellness industry.

      About Steve Prussack

      Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

      Grab the ONLY juice recipe you'll ever need!

      This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".

      The Best Commercial Juicer for Your Home Business

      The Best Commercial Juicer for Your Home Business

      The Best Commercial Juicer for Your Home Business

      Steve Prussack, Founder of Juice Guru Institute
      on October 3, 2020

      You’ve probably already figured out that your equipment will be the most significant investment you will make for your home juice business. With this in mind, the most crucial asset for a home juice business is in the commercial (continuous use) juicer. You’ll need a trustworthy juice extractor that will meet the demand of your orders.

      You must make the right choice for your home juice business; otherwise, you run the risk of having to spend the same or even more money with multiple machines, replacement parts, labor costs, and the hassles and pure frustration of downtime.

       

      • Consider the type of commercial juicer

      Cold press juicers are the definite gold standard for commercial use, but they have a hefty price tag. If you don’t have the money upfront, as an alternative, you can consider acquiring a combination of commercially rated traditional cold press juicers and centrifugal juicers.

      Slow juicers are also ideal for selling juice detox plans. But high-speed juice extractors should only be used for drinks that will be consumed right away.

       

      • It’s the real deal

      Make sure you get a genuine juicer or press. The juice tastes better, lasts longer, and you will get a higher yield.

       

      • It’s NSF certified

      In the US, all foodservice equipment used to make commercial food and beverage products must be NSF certified. You don’t want the health department shutting you down because your equipment isn’t approved. That is a lot of money to invest to be shut down almost immediately.

       

      • Is a proven performer

      If you’re investing thousands for a commercial machine, you want to make sure it can scale with your business, so you do not have to re-invest every year. This means the device should be built to last for continuous use and last for years. Most juicers overheat or break down after long periods of use. These are not good choices for a commercial venture.

       

      • Check out the yield figures

      When buying a commercial juicer or press, consider the yield that will be needed. There are machines out there that can produce 20-25 (12oz) bottles per hour up to 8000 bottles per hour. Know what you need for efficient use of your time.

        Here are some of our top picks for commercial juicers. But you need to do the research and figure out what one best suits your needs.

         

        The Tribest Green Star Pro

        This is the only twin gear juicer that is commercially rated. It has a high yield percentage of your produce. This means more revenue for your business. The biggest minus for this juicer is it can only be used for a short time continuously. If used for longer than advised, the heat may affect your juice’s taste and nutrition content.

        This is a great commercial juicer if you are on a budget and looking to get your juice business off the ground.  Also, as a member of Juice Guru Institute, you’ll receive a substantial discount on this juicer.

        Goodnature M-1 Commercial Cold Press Juicer

        This juice press is built for small commercial use and can fit on your home counter. The M-1 is sturdy enough for small juice bars, so it can withstand any level of use you throw at in your home juice business.

        This machine works like a hydraulic juice press, which is the gold standard in juice extraction efficiency and nutrient retention. The only downside is the investment price is significant.

        Get a free gift with the purchase of this juicer with coupon code “JUICEGURU” when you check out here.

        Kuvings Whole Slow Juicer Chef CS600

        This product is currently the only commercial-grade vertical masticating juice extractor. It comes with an industrial-grade motor that enables it to operate continuously. It can handle all types of whole produce. This decreases your prep time significantly.  

        Find out more about the Kuvings Commercial Juicer here.

        Hamilton Beach Otto HJE960 Series

        Hamilton Beach commercial juicer is a centrifugal juice extractor designed for back-to-back juicing of fruits and vegetables. The durable material stands up to heavy use, while a brushless induction motor with dual cooling fans offers overheating protection.

        This commercial juicer is expertly designed to give maximum output and durable performance to keep your business flowing.

        Hopefully, this information can put you on the road to deciding the best commercial juicer for your new venture. Best of luck, and remember to keep juicing!

        About Steve Prussack

        Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

        Grab the ONLY juice recipe you'll ever need!

        This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".