About Juice Guru Institute


Accredited through the CMA and AADP


Cutting-edge strategies to Amplify Your Wellness Busines


Taught by world-class experts, doctors and leaders in natural health

Juice Guru Institute launched in 2010 to educate others about the benefits of therapeutic juicing. Steve Prussack had the vision to create a virtual platform where we could work with health entrepreneurs from all over the world to empower us to come together to join The Juice Revolution. The key is to create a massive impact by changing lives.

Learn More About Our Culture

Juice Guru Institute is committed to changing the world one juice at a time. We are dedicated to making great health accessible to all through juicing, and to certifying juice therapists (CJTs) to lead the juicing movement. As a CJT, you’ll have the credibility, knowledge and power to impact the lives of thousands. We’ll empower you to create a successful heart-centered business and to leave your legacy.

At Juice Guru we celebrate the diversity and uniqueness of every CJT we certify. Our CJT network is multicultural and international, which strengthens our movement to nourish the world.

The reach and accomplishments of our CJT network include published juicing books, successful television appearances, juice bars, retreats, and influence over the health of millions. We’ve also partnered with the charitable organization “WhyHunger” to help nourish those with food insecurity.

We also believe in the WOW-factor – going above and beyond what is “expected.” We are not an ordinary health coach training school. We are devoted to helping you discover your “why” and provide every tool you need to achieve your goals. We work hard to inspire you to build the WOW-factor into your own juicing business, and to create (nourished) clients for life.

At Juice Guru, we believe you can make a difference, make an impact AND create wealth at the same time. Our CJTs do it every day.

At Juice Guru Institute we value individuality, creativity, and vision. But we are also a family… and a well-connected network of leaders on fire. There is no competition between CJTs. We support every one of our students and certified graduates. And we connect you all in supportive interactive forums to help each other as well.

Our Values

Our mission is to empower our practitioners to become certified leaders in The Juice Revolution to create a massive impact one life at a time.


Experience WOW Every Step Of The Way

WOW is such a short and simple word, but it really encompasses a lot of things. To WOW every student in our program means to do something a little unconventional and innovative. We strive to go beyond what’s expected. We are not an average Institute, our programs are not average, and we want to empower you to always deliver the WOW factor to everyone you work with.


We Believe In Creating Magic

One of the things that makes Juice Guru Institute different is that we value fun and being a little weird. Our company culture is what makes us successful, and in our culture, we celebrate and embrace our diversity and each person’s individuality. We strive to make our programs FUN and NEVER boring.

Juice Guru Institute - Our Values
Juice Guru Institute - Create Magic!

Grow Your Passion Into A Soul-Satisfying Career!

Get to know the Juice Guru Institute and learn more about our Certification Program in our comprehensive Program Overview. It will show you how you can live an incredibly healthy life while building a lucrative practice in your community or online, anywhere in the world.

Our Commitment

We support EVERY STUDENT who graduates from the Juice Guru Certification Program. Expect us to share your story with our worldwide followers and interview you on our award-winning podcast. We want to support and share you with the world.


Dedicated Support

Never feel left alone. We are here for you to answer all your questions and provide support for every step towards certification.


Juicing Labs

You’ll connect with Juice Guru Institute founder Steve Prussack during live “Juicing Labs” throughout the semester. Call in on our juicing party line to go deeper into the program and get your questions answered.


Share Your Ah-Ha Moments

You are encouraged to share your greatest takeaways as you go through each module of the program. This way you are connected to us and we can respond to you to support you throughout the programs.

Juice Guru Institute - Our Commitment
Juice Guru Institute - Create Magic!

We’ve Got Your Back!

Sure, it’s online. But we create a virtual experience unlike any other. Want proof?

Meet The Team

Our world-class educators and team members are the heart of Juice Guru Institute. We’re talking health educators who have dozens of bestselling books, TV appearances and have been changing lives for decades.

Steve Prussack - Founder of Juice Guru Institute

Founder of Juice Guru Institute

Steve Prussack

Steve’s passions include listening to music, playing guitar, playing Pickleball and of course, juicing.


Steve Prussack is known as the most sought after expert in training other health entrepreneurs to use juicing as a hook to grow a successful thriving natural health business.

Steve is famous for launching Juice Guru Institute where his accredited online school has certified over 1000+ Certified Juice Therapists all over the world using The Juice Guru Method® with his medical board that includes some of the leaders in the health movement today. 

Steve is the #1 Amazon Bestselling author of “Juice Guru: Transform Your Life with One Juice a Day” and “The Complete Idiot’s Guide to Juice Fasting”.

Julie Prussack - Associate Professor

Director of Student Enrollment

Julie Prussack

Julie’s passions include singing, Harry Potter books, drawing and of course, juicing.


Julie Prussack is the co-author of “Juice Guru: Transform Your Life by Adding One Juice a Day”. She is a highly accomplished attorney who serves as the chairman of the hearing board for the South Coast Air Quality Management District in Southern California.   Julie successfully balances her career as an attorney while working serving as co-founder of Juice Guru Institute while also raising her son.

Dr Joel Kahn - Associate Professor, MD

Lead Medical Advisor

Dr. Joel Kahn

Prescribes plant-based nutrition as the most powerful preventative medicine on the planet.


One of the world’s top cardiologists, Dr. Joel Kahn believes that plant-based nutrition is the most powerful source of preventative medicine on the planet. His commitment to a plant-based vegan diet paved the way to delve into the realm of nutrition-based recovery protocols.

Dr Joel Fuhrman - Medical Advisor

Associate Professor/ MD

Dr. Joel Fuhrman


Dr. Joel Fuhrman, M.D. is a board-certified family physician, six-time New York Times best-selling author and internationally recognized expert on nutrition and natural healing, who specializes in preventing and reversing disease through nutritional methods leads the Juice Guru Medical Advisory Team. Dr. Fuhrman coined the term “Nutritarian” to describe his eating style, which is built around a diet of nutrient-dense, plant-rich foods. Through his medical practice, as well as his New York Times best-selling books and PBS specials, Dr. Fuhrman has helped thousands of people lose weight permanently and reverse chronic diseases, such as heart disease, diabetes, autoimmune diseases and chronic pain syndromes, including migraines, using a nutrient-dense, plant-rich eating style that he calls the Nutritarian diet

Dr Gabriel Cousens - Associate Professor, MD

Associate Professor/ MD

Dr. G. Cousens


Gabriel Cousens functions as a Holistic Physician, Homeopath, Psychiatrist, Family Therapist, Ayurvedic Practitioner, and Chinese Herbalist. In addition, he’s a world-leading diabetes researcher, ecological leader, spiritual master, founder, and director of the Tree of Life Foundation and Tree of Life Center US.

Dr Pankaj Vij - Associate Professor, MD

Associate Professor/ MD

Dr. Pankaj Vij


Dr. Pankaj Vij is a firm believer in the mind-body connection. Dr. Vij is Board Certified in Internal Medicine and Obesity Medicine and has been practicing in the San Francisco Bay area since 2002. He is on a life-long quest to uncover the secrets to achieving holistic balance.

Jizelle Bellestrino - Support

Brand Ambassdor

Babette Davis


Babette Davis, the extremely fit and youthful 70-year-old. (NOT A TYPO, 70 Years old!) has been a vegan and raw food chef for over a quarter of a century.

She is a committed and active health advocate, and intends to grant health and wellness to individuals who may not otherwise be able to find a path to life with healthier result in mind, body, spirit, etc. Due to the overwhelming need and increasing demand Chef B’s methods has been deemed a necessity, for our lives, our children’s and or community as a whole.

Dr Joel Kahn - Associate Professor, MD

Clarity Coach

Adam Levine

Dr Gabriel Cousens - Associate Professor, MD

Student Support

Rienna Rosales

Dr Pankaj Vij - Associate Professor, MD

Web Technology

Diana Furber

Jizelle Bellestrino - Support

Social Media

Jizelle Bellestrino

Dr Gabriel Cousens - Associate Professor, MD

Program Outreach

Sherwin Sanchez

Dr Pankaj Vij - Associate Professor, MD

Graphic Design

Alyssa MacLeod

Juice Guru Institute changed my life. I include The Juice Guru Method in my daily practice and educate my fans as a Certified Juice Therapist. This program can change your life and help you build the health business of your dreams. It did for me and I highly recommend it.”

Chef Babette Davis

Internet Celebrity, Co-Owner of Stuff I Eat Restaurant & Certified Juice Therapist,

Praise from Chef Babette