A HEALTHY HABIT.
Specialize in Juice Therapy.
Turn Your Expertise Into Meaningful Work.
Gain a distinctive specialty, a proven methodology, and a practical foundation you can apply through coaching, education, wellness programs, or your own juice-based business.
You Don’t Have to Build It From Scratch.
Learn from decades of experience, then make the work your own with professional training, a supportive community, and practical guidance for putting your knowledge into action.
Discover Our Approach →MEET
STEVE PRUSSACK
Founder. Author. Educator. Wellness Entrepreneur.
Steve Prussack is the founder of Juice Guru Institute and creator of the Juice Guru Method®, with decades of experience at the intersection of juice therapy, wellness education and entrepreneurship.
His early journey included working alongside legendary juicing pioneer Jay Kordich, but Steve went on to build a body of work distinctly his own.
Built From Experience.
Shared With You.
Steve has authored multiple books on juicing, including the Amazon #1 bestseller Juice Guru: Transform Your Life by Adding One Juice a Day , built multiple wellness businesses, produced major online health events, launched a #1 digital wellness magazine and developed the professional training behind Juice Guru Institute.
Today, more than 5,000 Certified Juice Therapists have taken that knowledge into their own businesses, coaching practices, programs and communities around the world.
Steve brings that real-world experience to JGI so you can learn it, use it, build with it and make it your own.
The Next Chapter Of The Juice Movement
Starts With People Like You.
There is no single path for putting your Juice Therapy education into the world. Your training becomes the foundation for creating an impact that reflects your strengths, your vision and the people you want to serve.
Coach • Educate • Build a Business • Lead a Community • Create Your Own Path
Carry The Torch.
Create Your Impact.
Your success can become a force for something bigger. Help people transform their health. Build meaningful work. Inspire healthier families and communities. And expand the reach of therapeutic juicing far beyond yourself.
You don’t simply learn the methodology. You carry it forward.
WOW is a short word. But it’s a big promise.
At Juice Guru Institute, we believe your education should go far beyond information. It should surround you with the support, guidance and real-world leadership that help you grow with confidence in healing, community and business.
Support Every Step
of the Way
You’re not left to figure it out alone. From curriculum to coaching, we help you build confidence as you go.
A Community
That Gets It
Join a heart-centered community of practitioners and wellness entrepreneurs who understand the mission.
Learn From Leaders
Who Do the Work
Gain insight from mentors and experts with real experience in healing, education and business building.
Your Business.
Your Way.
Build a path that fits your gifts, your voice and your vision, from coaching to therapeutic juice businesses and beyond.
And we believe that
We Can WOW The World By Helping End Food Insecurity Across The Globe,
which is why we’ve partnered with WhyHunger to put healthy food into the hands of those that need it most.
Your Tuition To JGI Supports
Theory Of Change
In Practice
WhyHunger believes a world without hunger is possible. They provide critical resources to support grassroots movements and fuel community solutions rooted in social, environmental, racial, and economic justice. They are working to end hunger and advance the human right to nutritious food in the U.S. and around the world.
Food Justice
Community Organizing
Relationship Building
Racial Justice
Movement Building
Grassroots Support
Food Sovereignty
Right To Nutritious Food
TO LEARN MORE VISIT
Don’t Miss Our Podcast Episode With Noreen Springstead From Whyhunger
Nutritious Food Is A Human Right
On today’s show, find out from the executive director of WhyHunger Noreen Springstead the steps we can take to create a world without hunger. Noreen started with the organization in 1992 as a front desk assistant and quickly worked up the ranks. Each day, she fights in solidarity with the millions of people around the world facing food insecurity.
The People Behind
Juice Guru Institute
Our leadership and medical advisors bring together decades of experience in therapeutic juicing, wellness education, medicine, nutrition, and organizational leadership, united by a shared commitment to advancing the profession and practice of therapeutic juicing.
Steve Prussack
Steve Prussack is the founder of Juice Guru Institute and has more than three decades of experience in juicing, holistic nutrition, and wellness education. A longtime educator and advocate for therapeutic juicing, Steve has dedicated his career to helping people understand the power of fresh juice while advancing juicing from a personal wellness practice into a professional discipline.
Steve is the #1 Amazon bestselling author of Juice Guru: Transform Your Life by Adding One Juice a Day and The Complete Idiot’s Guide to Juice Fasting. Today, he leads Juice Guru Institute’s educational vision and mission to advance therapeutic juicing through professional training, certification, and a growing global community of practitioners and wellness entrepreneurs.
Julie Prussack
Julie Prussack serves as Chief Operating Officer of Juice Guru Institute, helping guide the Institute’s operations, student experience, and long-term growth. An environmental attorney and former administrative law judge, she spent more than 20 years advocating for environmental and public health, including efforts to improve air quality throughout Southern California.
Julie’s journey with therapeutic juicing began after reconnecting with Steve, her high school sweetheart and first love, in 2009. She is the co-author of Juice Guru: Transform Your Life by Adding One Juice a Day, an Amazon #1 New Release, and today works alongside Steve to advance the mission of Juice Guru Institute and support the success of its students and graduates.
Dr. Joel Kahn
Dr. Joel Kahn serves as Lead Medical Advisor to Juice Guru Institute, bringing decades of experience in cardiology, preventive medicine, and plant-based nutrition. A graduate of the University of Michigan Medical School, he is triple board-certified in internal medicine, cardiovascular medicine, and interventional cardiology and is a Clinical Assistant Professor of Medicine at Wayne State University School of Medicine.
Known as “America’s Healthy Heart Doc,” Dr. Kahn is the founder of the Kahn Center for Cardiac Longevity and an internationally recognized advocate for the role of nutrition and lifestyle in cardiovascular health. At Juice Guru Institute, he provides medical perspective and guidance that supports the Institute’s evidence-informed approach to therapeutic juicing and professional wellness education.
Medical Advisory Board
Our Medical Advisory Board brings multidisciplinary experience in nutrition, lifestyle medicine, preventive health, and integrative approaches to wellness, supporting Juice Guru Institute’s commitment to responsible, evidence-informed education.
Dr. Joel Fuhrman
Dr. Joel Fuhrman is a board-certified family physician, nutritional researcher, and seven-time New York Times bestselling author. Internationally recognized for his work in nutrition and preventive health, he developed the Nutritarian approach, emphasizing nutrient-dense, plant-rich foods as a foundation for long-term health.
Dr. Gabriel Cousens
Dr. Gabriel Cousens is a physician, psychiatrist, author, and longtime educator in holistic health and plant-based nutrition. A graduate of Columbia Medical School, he is the founder of the Tree of Life Foundation and has spent decades exploring the relationship between nutrition, lifestyle, and whole-person wellbeing.
Dr. Pankaj Vij
Dr. Pankaj Vij is a physician, author, and leader in lifestyle and longevity medicine with more than 25 years of clinical experience. Board-certified in Internal Medicine and Obesity Medicine, his work focuses on metabolic health, preventive care, behavior change, and sustainable lifestyle approaches to long-term wellness.
Turn Your Passion for Juicing Into a Professional Path
Discover how the Certified Juice Therapist® program combines therapeutic juicing education, professional certification, practical business training, and ongoing support to help you confidently educate, coach, and serve others.
