The Power of Becoming a Certified Juice Therapist.

The Power of Becoming a Certified Juice Therapist.

The Power of Becoming a Certified Juice Therapist.

Steve Prussack,Steve PrussackFounder of Juice Guru Institute
on October 22, 2020

What’s a Certified Juice Therapist?

Don’t be fooled by any social media wellness jargon. Juice therapy isn’t new. This type of therapy has been around in one guise or another for centuries, used by traditional and modern medicine to prevent and treat disease.

To keep it short and sweet, this type of therapy uses the unique blend of healing properties found within the juices of fruits and vegetables to aid the body in optimum health.

This is achieved by utilizing freshly extracted fruit and vegetable juices to enrich the body with the ideal balance of vitamins, minerals, amino acids, carbohydrates, antioxidants, and enzymes.

But you know this. That’s why you’re here, exploring your options.

Don’t worry if you feel like you are overstepping your mark with clients. A Juice Therapist doesn’t diagnose or claim to cure.

 As Therapists and Nutrition Coaches, we present the information and scientific research to support the expansion of health knowledge and behaviors that improve our clients’ overall wellbeing. This guidance includes juicing to address balance within the body and mind to achieve optimum health and vibrancy.

When you decide to become a Juice Therapist, you can turn your passion for health and wellness into a career. A real job where you can earn a living and doing what you love. You aren’t tied to a computer for 10 hours a day, or slogging it out in a 9-5 job you hate.

You get to spend time with your family, connect with your friends, and support those you love.

Now is the perfect time to launch a career in the health and wellness sector because it’s a rapidly expanding field. Health Coaches, including the specialist sector of Juice Therapists, are the future of healthcare.

There are record levels of chronic disease, obesity, stress, and disharmony in the world. People are looking for answers to improve not only their health but their lives in general.

When you choose to become a Juice Therapist, you decide to join a global community of like-minded change agents to empower, inspire, and motivate others to achieve optimum health. And this connection with other professionals makes your presence and actions 10x more effective in helping your clients transform their lives.

When you embark on this career, you will create a ripple effect of holistic health that delivers happiness and joy. There is no better way to earn a living.

Becoming a Juice Therapist teaches you how you nourish yourself through all areas of your life. It is a global movement, empowering you to take control of your health and reach your health goals – and guide others to achieve the same goals through your supportive mentorship and actions.

As a Juice Therapist, you can significantly impact the world by bringing health and happiness to all those around you. You help your clients feel their best through food and lifestyle changes and personalized one-on-one encouragement.

You don’t have to worry if this is the first time you’ve flexed your entrepreneurial muscle. We will guide you every step of the way.

When you become a Certified Juice Therapist through Juice Guru, we give you the business tools to shine in the crowded wellness space and achieve extraordinary success. You get to focus on what works for you and empower others, so they return for more.

    Becoming a Juice Therapist is right for you if……….

    • You desire to make a living doing work you love.
      You get to enjoy a fulfilling career where you can follow your passion and make a real difference in people’s lives.

    • You want to be your own boss
      You get to see the clients you enjoy and create your schedule around your life…….not someone else’s.

    • You want to enjoy career flexibility
      You can build your health coaching practice to fit your needs, whether it’s part-time, full-time, face-to-face, or online. It’s entirely up to you.

    • You want to earn a generous income
      You can start seeing paying clients immediately on finishing the course. You can charge an hourly rate that works for you and your clients. You can also branch out into other areas, such as offering fresh therapeutic juices where the overheads are low, and profits are high.

    • You want to find a variety of employment options
      You can find work or positions in Integrative Doctors offices, wellness centers, gyms, spas, yoga studios, private practices, natural food stores, and more. You can also write books, create products, open a mobile juice van, or start your own business.

    Let’s be honest; there are hundreds of thousands of general nutrition coaches teaching the latest fads.

    Becoming a Juice Therapist isn’t a cookie-cutter solution in a nicely curated wellness template. A Juice Therapist develops a deeply personalized approach that works for them and their clients.

    Juicing is the most effective way to help others lose weight, boost their immunity, and skyrocket their health.

    Our certified graduates acquire the knowledge and skills to lead the health field as juicing experts and the marketing know-how and tools to create a successful business as a wellness entrepreneur.

    If you’re interested in finding out more about becoming a Certified Juice Therapist with Juice Guru Institute, discover more about our program here.

    Or, if you’re thinking about building a home business offering juices to your clients, here’s an article to learn how to get started now.

    About Steve PrussackSteve Prussack

    Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

    Grab the ONLY juice recipe you'll ever need!

    This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".

    How to Start a Juice Truck

    How to Start a Juice Truck

    How to Start a Juice Truck

    Steve Prussack, Steve PrussackFounder of Juice Guru Institute
    on October 22, 2020

    The Perfect Business – minimal start-up costs and low barrier to entry

    The average person in the US doesn’t get enough fruit and vegetables in their diet. So they are looking for ways to increase their nutrient intake in an efficient, affordable, and tasty way. That is why mobile juice bars are one of the booming businesses in the health and wellness niche.

    This business is one that primarily sells juices that are freshly made. These juices might also contain add-ins such as herbal or nutritional supplements. The truth is, most juices that are sold in the market are usually packed with preservatives, and due to changing preferences of the masses, more people prefer to consume juices that they know are freshly made.

    Starting a juice truck business is an extremely viable option if you are thinking about a new venture with a minimal start-up budget, high-profit margin, and minimal food prep. It also has a low entry barrier because you don’t need prior catering experience to get into the business.

    Starting a mobile juice bar truck business is not just a way to generate revenue and turn a profit. It’s also a way you can help people live a healthier life.

    What is the best way to start up a Juice Truck to decrease your risk and increase your profits?

     

    • Do your Market Research

    The laws differ significantly between regions and states, no matter what country you live in. Some countries are strict and have many caveats to understand before you jump in. Other countries are lax and don’t have many regulations.

    The easiest and best way to learn about the health regulations that govern your areas is to contact your local health department or small business center. They will be able to direct you to the relevant information.

    • Find a Location……or locations

    When starting a juice truck, although mobile, you must consider the location. You need to consider questions such as – will there be enough footfall in the area? Is this the right demographics for the type of products I want to sell? However, there are plenty of markets and festivals around now, so finding the right spot should be easy.

    Where I live, there is one food truck business that moves between three places. Everyone knows where they will be on the given day, and if there are any changes, they update everyone via social media. The outcome, everyone gets fresh, healthy food at a great price, and you are supporting a truly local business.

      • Consider all Costs

      Even though this venture is cheaper than starting up a brick and mortar business, you need to consider the costs involved. There is the truck fit-out, taxes, temporary rental fees (if you choose to go to markets), and other expenses such as acquiring the correct licenses for your area.

      Most of the juice truck costs will be spent either acquiring a second-hand juice truck or fitting out a truck suitable for the job. That is usually in the area of $10K to $25K.

      These are start-up costs and don’t include the day to day running expenses, such as staff, stock, and utilities.

        • Start-up Equipment

        You will need a great quality commercial juicer/s, fridges, freezers, stainless steel surfaces, handwashing facilities, large containers for fruit and vegetables, and prepping knives.

          • Licenses and Certificates

          The type of permits you will need to run a mobile juice bar will differ from country to country and state to state. But consider the following:

          1. Insurance Policies
          2. Food Safety and Handling Certificate
          3. Business license and permit
          4. Federal and State Tax documentation
          • Packaging

          You will not get away with using single-use plastics with most of this crowd. They are health-conscious and well aware of the environmental impacts of our packaging decisions. Make sure your cups, lids, and straws are compostable or biodegradable.

          • Branding

          You want a name and logo that is both edgy and clearly states what you sell. This name will go a long way in determining how your intended customers will perceive your business.

          Your name has to be unique, memorable, easy to pronounce, and doesn’t leave the potential customer perplexed at what you sell. Mica’s Mobile Juice Machine leaves no ambiguity about what is sold.
          When you figure out your name, jump onto Fiverr. It’s a great platform to get a logo design at an incredible price.

          • Menu Ideas

          This is the fun part. There are endless combinations, so you will never get stuck for juice ideas. But keep the menu simple and easy to edit as, over time, you will work out what sells and adapt it accordingly.

          It’s best to have between five and eight options. If you have too much choice, it can lead to customer paralysis. Having a smaller menu also helps with stock control. Otherwise, you end up with wasted ingredients if one juice doesn’t sell as well. Let alone the potential nightmare of ordering over 50 ingredients. Keep it a manageable 10 to 15 different ingredients. Juice Guru Institute can show you how to formulate juices according to therapeutic value. Become a Certified Juice Therapist and you’ll be able to hit the ground running as an accredited expert.

          • Marketing

          If you are looking at the long game, it will be useful to build a website and have a digital marketing plan to take you to the next level. This is how the public will know where you are and how you will secure private and corporate gigs. But to start, all you need is an Instagram and Facebook page. You can also consider marketing directly to event and wedding suppliers and consultants.

          The juice bar industry is one that is thriving and is experiencing steady growth as well. This is attributed to the growing fitness and wellness industry as customers are increasingly becoming more health and wellness conscious, especially about what they consume.
          Juice bars, including mobile juice bars, are ripe and ready to take advantage of this health and wellness movement.

          About Steve PruwsackSteve Prussack

          Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

          Grab the ONLY juice recipe you'll ever need!

          This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".

          How to Start a Juice Delivery Business

          How to Start a Juice Delivery Business

          How to Start a Juice Delivery Business

          Steve Prussack,Steve PrussackFounder of Juice Guru Institute
          on October 22, 2020
          Opening a juice delivery business seems reasonably straight forward. You’re a certified Juice Therapist or working towards it. You are legit and have credibility and a fire in your soul to make it in the health and wellness industry.

          All you have to do is make juice and sell it. Easy money, right?

          Starting a Juice Delivery Business is one of the most accessible ways to begin a new juice business. But there are some things that you need to consider before opening your own juice delivery business.

          • Know Your Local Health Laws Concerning Raw Juice

          The laws differ significantly between regions and states, no matter what country you live in. Some countries are strict and have many caveats to understand before you jump in. Other countries are lax and don’t have many regulations.

          The quickest way to find out about the health regulations that govern your area is to contact your states health department or even better, small business center. They will be able to direct you to the relevant information.

           

          • Consider the Business Model

          Are you going to start up a home juicing company and use delivery as a service? Are you going to be a brick and mortar seller and have delivery as an added service? Are you thinking of having a commercial kitchen and only using delivery as a way your clients can receive their juice?

          Be clear on what type of juice delivery business you want to set up. This is important. You want to focus your valuable time in becoming a success. Choosing multiple models scatters your energy and you don’t do well at all. A good tip is to start with one option and then aim to offer the consumer multiple options further down the line.

           

          • Have Access to an Expert or Mentor

          If you’re just starting out in this industry, connect with a mentor to brainstorm ideas and strategy with. You need to respect them and be open to listening to their suggestions. They don’t have to have managed or opened the same business as you, just someone who has overcome similar challenges.

          Consider engaging a consultant who is a juice expert. They can assist you to develop a business plan, connect you with others who have experience and knowledge, create recipes, and properly train staff. If you get Certified as a Juice Therapy with Juice Guru Institute you will be equipped with the information and the access to the expert knowledge to help you achieve stellar success.

            •  Purchase the Right Equipment

            To ensure your success, you need to make an investment in quality juicing equipment from the start. This will ensure longevity and cost-effectiveness. Buying the cheaper equipment might be where your attention is now, but you will pay for it later in labor costs, wasted produce, and further equipment expenditures in the immediate future.

             

            • Know the Costs Before You Start

            The total cost of the produce and packaging you use for your juice should not exceed more than 25-40% of the product’s final price. Otherwise, you are not going to make a profit. Then it would help if you considered all the other additional costs such as staff and marketing.

             

            • Marketing Your Business

            You will need to know how you are going to get the word out about your business. You can set up a website at a minimal cost these days and promote yourself through local businesses. You can also use instant delivery applications like Uber Eats.

            But take a step back and use your creativity. You could start by giving free samples to a group or collective and see how they engage with the product. Get their feedback on how, when, and why they would buy your juice. Then you can invest your money in the right areas to make sure the juice delivery business is a roaring success.

            Opening a juice delivery business is one of the most straight forward businesses you can open. Yes, there are some hurdles you will have to jump, but this is for every business.

            Utilize your credibility as a certified Juice Therapist and branch out into a stream of income that will bring a smile to your face and freedom to live how you desire. All while you are helping others to find their optimum health and wellbeing.

              About Steve PrussackSteve Prussack

              Steve Prussack is the founder of Juice Guru Institute. He is the bestselling author of "Juice Guru" and "The Complete Idiot's Guide to Juice Fasting".

              Grab the ONLY juice recipe you'll ever need!

              This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".

              The World’s Quickest Juice

              The World’s Quickest Juice

              The World's Quickest Juice

              The World's Quickest Juice

              Hey there, Juice Guru Steve & Julie Prussack here with you again and today’s fast video is the world’s quickest juices.

              Maybe even the idea of making just one juice a day might seem overwhelming if you’re really new to it or if you’re busy like me. So I made this doodle today and I hope I could share it with you.

              This is me. This is me usually, right? So it’s me. I am always balancing my work. I work for Juice Guru, I have my own job, I also worked with, you know, no work with, but I have our family, our dog henry, the house, blah, blah, blah, so you could probably relate.

              Haha.. Get rid of that! We need energy for that. That’s also why we need a juice every day…. But. This really, literally is the world’s quickest juice right here. Another one of Julie doodles, right? We call these Julie doodles.

              This right, here all you need. You don’t need a juicer. Like we said. 32 ounce purified water.

              We add one juice of a squeezed lemon right in there. A pealed squeezed lemon. Two tablespoons apple cider vinegar. One tablespoon of maple syrup and what I like to add in is a dash of cayenne pepper, which is great for blood circulation and adds a little kick to it.

              Mix that all together and boom, this really is the world’s quickest juice and it’s no excuse juicing, right Julie? We got another one for you too though.

              That’s right. It’s got a lot of nutrition in that. And more than that, it is a great place holder when you’re trying to establish your juice a day habit, you don’t want to skip a day ever. So no excuse to do that, now you have this in your pocket.

              No excuses for your daily juice. The second one uses a juicer, but it only takes 15 minutes to make the juice and clean up start to finish.

              You’ve got 15 minutes in the morning, you can do this. It only has two or three ingredients here, and i’m gonna share the magical time saver in a minute but go ahead babe. So first you want to have about three juicy red apples.

              Really delicious. Very easy to prep, very easy to clean. And then, of course, one lemon.

              Really easy to prep and also easy to clean up afterwards. And then the magical ingredient, we get this at any supermarket is the done for you triple-washed greens. Were using the spinach here, but you can get them in any..

              You can get kale, chard, anything triple-washed and organic. We just throw it in by the handful and this saves time. Nothing to wash, nothing to clean, boom! Right? Very easy start to finish.

              Julie. What do you think? I mean, back in 1985, right? This isn’t the kind of stuff we were playing around with when we dated back then, is it? No for us. A quick fix was to run down to the diner in new jersey and get gravy fries.

              So and now here we are in our fifties and feel amazing and never imagined 2020 to be what it is now. So sign up for the juice-a-day challenge at www.juiceadaychallenge.com and we’ll see in the members area because these really are the world’s quickest juices.

              There’s no excuse not to do it. It’s a no-brainer. Easy, of course the challenge includes recipes, shopping guides, our motivation, support videos, interaction with the community all over the world. So join us there, right, baby, that’s right. And in fact tomorrow we’re gonna be back with another video.

              We’re gonna show you how you could do it even if you don’t have a juicer at all with your beat-up old blender. So there are no obstacles, only opportunities.

              Let’s do it. 2020’s a new year. Let’s do this… Let’s do this together.

              Let’s do it together.

              xoxo,

              Grab the ONLY juicing recipe you'll ever need!

              This is The ONLY Juice Recipe You’ll Ever Need! GET Juice Guru Steve Prussack’s “TAPE TO THE FRIDGE” poster day. It’s the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day”.

              Ho, Ho, Holiday Juice

              Ho, Ho, Holiday Juice

              Ho, Ho, Holiday Juice

              Ho, Ho, Holiday Juice

              It’s that time of year again, it’s time to get the juice on. And we’ve got something really magical to help you get through the holidays this year, it’s gonna be so much fun.

              We might eat a little too much and overindulge. We’ve got a juice here that’s gonna help digestion. So this is something we’re gonna want to drink before the big meal.

              I’m Juice Guru Steve Prussack, author of “The Complete Idiot’s Guide to Juice Fasting” and the #1 book I wrote with my wife, Julie. “Juice Guru- Transform Your Life by Adding One Juice A Day” and a great new year’s resolution coming up is a juice a day habit and we want to get you into that.

              Ho, Ho, Holiday Juice Recipe

              1 Pineapple
              1 Apple (Fuji)
              1 Lemon (Peeled)
              4 Cups Red Grapes
              1″ Ginger

              Well, the centerpiece is the pineapple. We’re gonna use juice the entire pineapple. We’re onna add one delicious red apple.
              We’ve got a fuji here. Also gonna add this vitamin c and some delicious flavor enhancement we’ve got one lemon (yum yum)

              The other centerpiece we’ve got four cups of red grapes, so delicious and adds beautiful red color to the juice. We’ve got for the flavor enhancement and also for health, we’ve got about an inch of ginger.

              Look how juicy. Looks at that.. Gonna juice this part right here and steve’s gonna show you that…

              Ginger and the pineapple are great for the digestion. Really good for the digestion. And really good for inflammation in the body, for arthritis or any kind of inflammatory disease, really good.

              Both this and that. Also we like to have our green juices. Even if we’re having a sweet punch, we add something like spinach, we’ve got two cups of spinach in this recipe, way are adding delicious greens that really aren’t overpowering.

              So they’re not gonna overpower the flavor of this juice and we’re gonna get those greens in our body. It’s so good… It’s like the kids will love this. The neighbors love it. The big kids will love it. And it’s so healthy, you can’t believe it’s healthy, especially if you have a sweet tooth. It’s really, this is like candy.

              I mean, it really tastes like candy, especially. We always say this , but when we do the sweet juices like this, when we add the ginger in it gives it that tart sucking candy kind of flavor so it’s sweet and tart and delicious.

              Thank you guys. Thanks for coming in. Thanks for being in the juice guru kitchen. Happy holidays from juice guru.

              Grab the ONLY juicing recipe you'll ever need!

              This is The ONLY Juice Recipe You’ll Ever Need! GET Juice Guru Steve Prussack’s “TAPE TO THE FRIDGE” poster day. It’s the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day”.

              The “Clean 15” & “Dirty Dozen” of Juicing

              The “Clean 15” & “Dirty Dozen” of Juicing

              Dr. Norman Walker’s research (1970) showed that toxic sprays are retained in the fibers of vegetables and not present in the fiber-free juices. Unfortunately, this theory has not been researched more extensively to date.

              We try to use organic as much as possible since vegetables and fruit are sprayed more now than ever. If not, we try to adhere to the “Clean 15” & “Dirty Dozen” when it comes to juicing.

              This year, the Environmental Working Group listed strawberries and spinach at the top of its annual Dirty Dozen list — along with kale.

              The Environmental Working Group listed strawberries and spinach at the top of its annual Dirty Dozen list — along with kale, a leafy green that has gone from trendy to ubiquitous in recent years.

              The EWG bases its list, which is not peer-reviewed, on annual reports from the U.S. Department of Agriculture’s Pesticide Data Program.

              More than 99% of produce samples tested for that report had pesticide residues acceptable to the EPA, but EWG believes the federal standards are insufficient.

              Here’s the full list of EWG’s “Dirty Dozen” for 2019 with indications of use for juices and/or smoothies:

              1. Strawberries  (SMOOTHIES)
              2. Spinach  (JUICES & SMOOTHIES)
              3. Kale  (JUICES & SMOOTHIES)
              4. Nectarines  (SMOOTHIES)
              5. Apples  (JUICES & SMOOTHIES)
              6. Grapes  (JUICES & SMOOTHIES)
              7. Peaches  (SMOOTHIES)
              8. Cherries  (SMOOTHIES)
              9. Pears  (SMOOTHIES)
              10. Tomatoes  (JUICES)
              11. Celery  (JUICES)
              12. Potatoes 

               For its “Clean Fifteen,” EWG selected the following:

              1. Avocados  (SMOOTHIES)
              2. Sweet corn  (SMOOTHIES)
              3. Pineapples  (JUICES & SMOOTHIES)
              4. Sweet peas (frozen)  (SMOOTHIES)
              5. Onions  
              6. Papayas  (SMOOTHIES)
              7. Eggplants
              8. Asparagus  (JUICES & SMOOTHIES)
              9. Kiwis  (SMOOTHIES)
              10. Cabbage  (JUICES)
              11. Cauliflower  (JUICES)
              12. Cantaloupes  (JUICES & SMOOTHIES)
              13. Broccoli  (JUICES)
              14. Mushrooms
              15. Honeydew  (JUICES & SMOOTHIES)

              The Alliance for Food and Farming has a pesticide calculator that allows shoppers to see, based on peer-reviewed research, how many servings a child, woman or man could eat of any produce item before damage from pesticide residue could occur. 

              Dr. Norman Walker (circ. 1970) believed when it comes to juicing, the pesticides reside in the fiber of the juices and not in the juices.  There has been a lack of testing to date to see if this theory still rings true.  That’s why we choose to err on the side of caution when it comes to juicing vegetables and fruit that have been heavily sprayed with pesticides.

              Grab the ONLY juice recipe you'll ever need!

              This is The ONLY Juice Recipe You'll Ever Need! GET Juice Guru Steve Prussack's "TAPE TO THE FRIDGE" poster day. It's the same recipe that was featured in our Amazon bestselling Book, Juice Guru: Transform Your Life by Adding One Juice A Day".