On this episode of Juice Guru Radio for entrepreneurs, Steve talked with special guest Andrew Lock about his new book, “Walt Disney’s Way,” and his entrepreneurial journey.
Highlights include:
- Andrew’s thoughts on why Walt Disney created the perfect model for marketing
- Practical examples of Walt’s marketing genius in action
- Andrew’s advice for entrepreneurs and how he overcame his most significant challenges
- An overview of SAM, Andrew’s incredible teaching resource
- Steve’s reflection on his most significant achievements and the lessons he’s learned along the way
About the guest:
Thanks to his encyclopedic marketing knowledge, Andrew Lock is often referred to as the “Yoda of Marketing.” He’s the host of SAM, a free WebTV show often described as “The Daily Show for Entrepreneurs,” thanks to Andrew’s dry British human and playful sarcasm. He also hosts 2-day live SAM events, featuring the best business advice combined with world-class live entertainment. Andrew has also written ten best-selling books, developed the most-watched marketing show for entrepreneurs, and is considered one of the best speakers in the world on marketing, sharing the stage with the likes of Richard Branson, Tony Robbins, and The Dali Lama. His newest book, “Walt Disney’s Way: How to Build a Better Business Using the Magical Marketing Strategies of Walt Disney,” is an essential read for anyone looking to improve their marketing knowledge.
Links:
Juice Guru Radio: https://juiceguru.com/podcast-shows/
Juice Guru Institute:
https://juiceguru.com
Juice Guru’s Certified Juice Therapist program: https://juiceguru.com/certified-juice-therapist/
Andrew Lock’s SAM program: https://www.samsuccess.com or https://www.helpmybusiness.com
Walt Disney’s Way: How to Build a Better Business Using the Magical Marketing Strategies of Walt Disney:
https://amzn.to/3B3J69j
